Have you heard the fantastic news? FC St. Pauli is just a step away from climbing up to the 1. Bundesliga, and we at Moyee Coffee are proud to stand by their side! Congratulations to the entire team for this outstanding achievement. Since we started supporting the club with our coffee, we have experienced a journey of radical change together. In the heart of Millerntor-Stadion, thousands of cups of Moyee Coffee flowed like water, while we hopefully counted as many goals as caffeine boosts! It’s been two successful years, not only on the field but also for our brands, which together advocate for fairness and sustainable progress.
At Moyee Coffee, we are guided by the words: “Every sip counts.” Every day, we look beyond the rim of our coffee cups and now create another radical project. With the Mizan Farm, we are challenging the existing system in the coffee market and creating the business model of the future. We are developing the first coffee community project of its kind on an area of 224 hectares, where farmers and consumers work together and experiment with the benefits of economies of scale while keeping biodiversity intact and minimizing labor requirements.
But there’s more to celebrate: In our commitment to a more sustainable world, we at Moyee Coffee have already planted 60,000 trees, and this year we will plant an additional 300,000 trees. A proud 4,000 of these have been planted by FC St. Pauli since the start of our partnership! This is a true testament to our joint efforts, not just on the field, but also in our commitment to achieving change for the planet.
We dream of revolutionizing the coffee industry from the bean to the cup, and we hope you are all on board. With us, not only every sip, but also every goal counts. In this spirit, we invite you to become part of our community. If you want to drink FairChain coffee like the players of FC St. Pauli, you can order our tasting package:
Together with FC St.Pauli, we have achieved a lot, but we are far from the end of our journey. The future promises to be exciting, with even more successes, both on the football field and in our efforts towards a more sustainable world and coffee supply chain. We are just at the beginning of our mission to bridge the enjoyment of specialty coffee and contribute to a better world.
To all fans and supporters: Let’s celebrate this moment while staying motivated for the challenges and opportunities ahead. With FC St. Pauli by our side and a passionate community ready to effect change, there are no limits to what we can achieve.
So, raise your cups (and maybe even a beer) to FC St. Pauli, to the hopefully realized promotion to the 1. Bundesliga at the next game, and to a future full of possibilities! Let’s make every second count – on the field, in our community, and for our planet. Until the next goal, the next sip, the next tree – at Moyee Coffee and FC St. Pauli, every moment truly counts.
Abel Ketema, Digitalization and Data Manager at FairChain, provides an update on the latest coffee harvest, the progress of digitalization, and the future of coffee farming in Ethiopia.
Sander gives us some insider information about the biocompost project. That means: more sustainability, better soil health and less CO2!
Tess gives us a New Year’s update from our roastery in Nairobi, Kenya. Think factory challenges, a new café and personal accomplishments!
