Moyee Dives Deeper into Direct Trade with ‘Call the Farmer’ Project

For the last three years Moyee has been exploring the back roads of Ethiopia’s coffee highlands to score quality Arabica from little-known smallholders. During this time we’ve vetted roughly 99 smallholder coffee farmers who harvest extraordinary beans honestly and naturally. Under the name ‘Call the Farmer’, we’re diving ever deeper into direct trade coffee. We invite you our

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19 – 20 Mei GinTonic festival

Gin Festival Amsterdam Na een uitverkochte editie in 2016 gaat het Gin Festival Amsterdam ook dit jaar weer plaatsvinden! Op vrijdag 19 en zaterdag 20 mei zal in UnderCurrent een nog groter assortiment aan gin, tonic, vermouth en jenever kunnen worden geproefd. Maar dat is nog niet alles! Er zullen verschillende craftbieren te proeven zijn,

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5 tips voor impactondernemers, van Guido van Staveren van Dijk (Moyee Coffee) Hoe combineer je winst en impact? Ondernemer Guido van Staveren van Dijk (Moyee Coffee) zet je met 5 prikkelende tips aan het denken. ‘‘Fair Trade’ geeft consumenten een prettig gevoel.’ Guido van Staveren van Dijk is oprichter van Moyee Coffee, dat werkt volgens het zelfontwikkelde FairChain-principe.

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One World

Hebben we de koffiewereld veranderd? 14-07-2016 Door: Niels Bakker Bron: OneWorld Foto: Moyee Coffee Zo’n vier jaar geleden deed Moyee Coffee met de nodige bravoure haar intrede in de koffiewereld. Een revolutie werd beloofd: van Fairtrade naar FairChain, een einde aan de ongelijkheid. De wereld een stukje beter met koffie van topkwaliteit. Grote woorden vragen

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stories by eva

FairChain: Revolution in the coffee chain or false promise? November 7, 2016 A Dutch coffee company is seeking to turn the coffee value chain upside down with its FairChain process, roasting and packing their coffee at origin.The second largest coffee roasting factory in Ethiopia is hidden in a quiet backstreet of hectic Addis Ababa. In

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Dublin People

Two Dubs bring mission to change the world to the RDS Monday, 28th November, 2016 2:00pm Killian Stokes from Sandymount and Shane Reilly from Glasnevin. A SOUTHSIDER who joined forces with a Northsider in a bid to change the world is to feature at the National Crafts and Design Fair at the RDS. Killian Stokes

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Fairchain: wie is het meesterbrein achter Moyee Coffee? Het is niet makkelijk om een gaatje te vinden in de agenda van Guido van Staveren van Dijk, de flamboyante oprichter van Moyee Coffee, die ideaal en kapitaal als geen ander weet te combineren. De beste man, informeel gekleed en een 21e eeuwse ondernemersbaard, heeft een eclectisch

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The Reporter

Ethiopian Luxury Alliance launched Three local food and beverage companies have formed an Ethiopian Luxury Alliance (ELA) – a company that aims to provide luxury products to the Ethiopian market. The new consortium is going to be under a new umbrella company know an ESSET. The three local companies forming an alliance are Moyee Coffee,

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Creativity Online

‘Unfair’ Baby Names Like Moonbeam Are the Latest Target for Moyee Coffee

Campaign Continues ‘Life’s Not Fair, But Our Coffee Is’ Theme

By Alexandra Jardine.Published on

Ethiopian-Dutch coffee brand Moyee continues it’s “Life’s not fair”-themed campaign promoting its fairtrade credentials with another spot out of 180 Amsterdam, this time focusing on the “unfair” baby names that some parents bestow on their offspring.

An online campaign, directed by Camp David Films’ Robert Jitzmark, humorously examines the curse of being given the name Chardonnay, Cobra or Moonbeam at birth. It’s not a complicated idea, but the film is nicely made, making the most out of little scenarios such as “Moonbeam” being a private in the army, or “Junior…who will never be a fully developed male in society.”

The brand has also launched some print ads featuring cartoon-style illustrations visualising the unfairness of aging for men and women, from baldness to drooping boobs, as well as some fake coffee coupons that feature terms and conditions such as “Redeemers must wear white eco-leather biker jackets and must have both calves fully shaven at the time of redemption.”


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All Africa

Ethiopia: Local Brand Alliance Markets Holiday Gift Basket Ethiopian local branded companies, Awash Wine, Moyee Coffee and Mulmul Bakery launched a business alliance that has created a local brand called it ESSET on December 17, 2015. Aiming to promote their products, as start-up they will be selling their products together as a gift basket for

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